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App Store Promotional Text: Everything You Need to Know

What is App Store promotional text?

App Store promotional text is a short, compelling message that appears prominently on your app's product page in Apple's App Store. Limited to 170 characters, it serves as an effective tool to quickly communicate your app's key features, new updates, offers, or promotions.

Where is promotional text in the App Store?

The promotional text is located directly above your app description on the App Store listing. It's one of the first things potential users see, making it an influential factor in users' decisions to download your app.

What is the role of App Store promotional text in ASO?

In App Store Optimization (ASO), promotional text plays a crucial role. Although it doesn't directly affect keyword rankings, it significantly influences user conversion rates. Effective promotional text captures attention, encourages downloads, and highlights your app's unique selling points, improving overall app visibility and appeal.

Why use App Store promotional text?

Using promotional text allows you to:

  • Highlight limited-time promotions or special events.
  • Communicate recent updates or new features.
  • Boost user engagement and encourage downloads.
  • Quickly adapt your marketing message without needing a full app update.


How to write the perfect App Store promotional text?

To craft compelling promotional text:

  1. Be concise and clear: Clearly state your unique value proposition.
  2. Highlight urgency or timeliness: Mention limited-time offers or recent updates.
  3. Align with branding: Match the tone and style to your app and overall brand voice.
  4. Regularly update: Keep your promotional text fresh and relevant to maximize its impact.
  5. Test and iterate: Monitor performance and refine your text based on analytics.


How to add promotional text to your App Store page?

To add or edit your App Store promotional text:

  1. Log in to App Store Connect.
  2. Select "Apps" and choose the app you wish to update.
  3. Scroll down to the "Promotional Text" field.
  4. Click on the “Edit”.
  5. Enter your promotional text (up to 170 characters).
  6. Click "Save".

Note: Promotional text changes can be updated anytime without requiring a new app release.

Updated: 22 July 2025