Activate shopping cart reminder at Shopgate: Increase your conversion rate.
What is the shopping cart reminder?
The shopping cart reminder is a standard event offered by Shopgate to remind you of abandoned app shopping carts. As soon as an app user fills a shopping cart and leaves the app without purchasing, a corresponding timer starts. After the timer expires, a push message is automatically sent to the device.
How do I activate the function?
Activating the shopping cart reminder is very simple. To do this, go to Marketing > Campaigns in your Shopgate admin. There, select the “Event” tab and then the “Shopping cart reminder - push” campaign that has already been created.
The campaign is already linked to a corresponding message template and the View Cart interaction. You can customize these as you wish. Check the settings, insert an image if necessary and save the campaign.
In order to set the time after which a message will be sent, go to "Settings" and set the time there.
Done! Your shopping cart reminder is now active.
Expert tips from Shopgate
Since event-based push messages like the shopping cart reminder have an average opening rate that is 6x higher and conversion rates x15 higher than normal push messages, you should definitely activate them.
In our experience, cart reminders work best after 24 hours (1440 minutes), as your users will most likely have time for online shopping at the same time the following day.