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Setting Up Facebook Analytics for Your Apps

Access a wealth of information about your business - and your app users - with Facebook Analytics for Apps.

Setting Up Facebook Analytics for Your Apps

With Facebook Analytics, you get useful information about your apps and its users. User information is clearly divided into different categories such as age, gender, location, platform and app versions.

What do I need to set up Facebook Analytics?

Setup is very easy - all you need is your Facebook App ID.

Where can I find my Facebook App ID, my Facebook App Secret Code and the Facebook Client Token?

You can find this data within your Meta for Developers account.

  1. Go to App settings → Basic.
  2. Your App ID and App Secret are displayed here. Click Show to display and copy the App Secret.app-id_en
  3. Under Settings → Advanced you will find the Client Token.client-token_en

Set up Facebook Analytics at Shopgate

To use Facebook Analytics for your apps, follow these steps:

  1. Log into your Shopgate admin area.
  2. Click Settings in the menu and select Tracking Tools.
  3. Activate the Facebook Analytics for Apps function for your apps there.
  4. An input window will open. Enter the Facebook App ID, your Facebook App secret and the Facebook Client token and click Save.

That's it! You have successfully set up Facebook Analytics for your apps.

Updated: 20 March 2025