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Braze Integration

With the Braze integration, merchants can seamlessly connect their marketing automations with Shopgate apps. This makes it possible to target app users more precisely and include them in marketing campaigns.

braze

 

Note: The Braze integration is a paid integration. Please contact our support team to enable it.

 

 

How do I set up Braze for my app?

Connect your app to Braze

  • Log in to your Braze account.

  • Go to Settings > App Settings.

  • Add an iOS app and an Android app.

Support from Shopgate

  • Merchants receive the data required for the integration directly from Shopgate.

  • After that, we perform an app update.

Which Braze features does Shopgate support?

After successful setup, the following functions are available in the Shopgate app:

1. App Events & Custom Attributes

Shopgate automatically sends predefined app events to Braze (for example: PageView, Add2Cart, Add2Wishlist, Purchase, Search). These events can be used directly in segments and campaigns to build automated customer journeys.

Custom attributes can persistently store information about the app user, such as the selection of a specific store/branch or the contents of a wishlist.

2. Push Notifications

  • Push notifications can be sent directly to app users via Braze.

  • Typical use cases: campaigns, automated flows, or specific triggers (like cart abandonment).

  • Push notifications appear on the user’s smartphone even when the app is closed.

3. In-App Notifications

  • The integration also supports in-app notifications.

  • These messages are displayed inside the Shopgate app while the user is actively using it.

  • Ideal for app onboarding, special promotions, or product recommendations.

4. Banners

  • Dynamic banners that can be placed in the app as widgets.

  • Ideal for personalized marketing communication inside the app.

5. Content Cards

  • Dynamic content elements that can be placed on a dedicated page.

  • Ideal for an app inbox as a supplement to push notifications.

Benefits for merchants

  • Central control of all marketing channels (email, SMS, push, in-app, content) via Braze.

  • Seamless connection between Shopgate app events and campaign logic.

  • Higher customer retention through targeted and personalized communication.

 

Tip: Combine app events with push and in-app notifications to reach customers in every phase of the customer journey — from the first app launch to reactivating inactive users.

 

How do I link from Braze into my app?

If you want to link from a push notification to specific pages in your app, simply use our Deeplink Generator directly in your Shopgate Admin.