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Back In Stock Push Notification

In this article, we describe the components of the Back-in-Stock feature for your app.

Back-in-Stock in the app

What does the Back-in-Stock feature allow me to do?

  1. Improve your push opt-in rate: There are many ways to increase the acceptance of push notifications in your app. One option is to offer your app customers additional value. Back-in-Stock offers exactly that. If customers want to sign up for these notifications, they have to agree to push notifications.
  2. Increase sales and customer satisfaction: Our numbers show that personalized notifications (e.g. shopping cart reminders) perform many times better than general messages. Back-in-Stock delivers a new use case for push notifications that is tailored individually to your customers' needs. The event only needs to be configured once and then generates additional app revenue.

How does Back-in-Stock work for your app customers?

Once Back-in-Stock is activated, your customers see a button on sold-out products to sign up for notifications. If a customer has not yet activated push notifications or has declined them before, this dialog asks for consent again. A new Back-in-Stock subscription is then created. This also works without logging in or registering.

Signing up for a Back-in-Stock notification

In the app, customers can view all active and past subscriptions at any time via the app menu. They can also delete active subscriptions there.

How do I activate Back-in-Stock push?

To activate Back-in-Stock in the app, certain requirements must be met. Your app users must have installed the update to app version 11.x.x. Please check whether the update for your app has already been released in the app stores. As a rule, most app users install the update within a week.

In addition, your app must use theme version 6.22.0. Shopgate support can then activate the Back-in-Stock feature for your app.

Feel free to contact us (email: support@shopgate.com, phone: +49 6033 7470-0).

As soon as the feature is active in the app, you can configure the event in the push system.

 

How long do reminders stay active?

Shopgate automatically removes reminders after 180 days if the product has not come back in stock by then.