Optimizing your app information for the app stores

App name

✓ Choose a simple and descriptive name (ideally similar to your shop name). This increases the chance that your app is found quickly and specifically. 
✓ The name may have a maximum of 30 characters. If you choose a longer app name, it will be truncated. 
✓ Keep in mind that only the first 19 to 30 characters (including spaces) of the app name are displayed in the App Store. This varies depending on the page.

Display name

This name appears under your app icon on the home screen of an iOS device.

✓ A maximum of 13 characters is allowed, and the last 3 to 5 characters may be cut off on the home screen.
✓ To fit as many characters as possible, write your shop name without spaces if you can.

Subtitle

The subtitle is displayed below the app name in the App Store.

✓ You can add a subtitle that is shown together with the app name. This gives you another opportunity to describe your app in 30 characters.

Promotional text

The promotional text appears above the app description in the App Store.

✓ Use this text (max. 170 characters) to share information with your customers, such as news about new products, features or limited-time promotions.

Note: To set or update your promotional text, see:
App Store Promotional Text: Everything You Need to Know

Description

✓ Put the most important information in the first 3 lines. The remaining lines are hidden behind "More". You have a maximum of 4,000 characters for the description.
✓ Explain what you sell and why people should buy these products in your shop.
✓ List the features and benefits your shop offers.
✓ Include "social proof", such as previous distinctions, reviews, awards, customer recommendations, blog posts and recommendations on social media.

You need an app update to change the description!

Keywords

Keywords are used to match the search terms entered in the app stores and search engines. So choose suitable keywords to make your app easy to find.

✓ Keep in mind that the field is limited to 100 characters.
✓ Separate your keywords with commas only – spaces are not necessary.
✓ Use single words instead of phrases or sentences.
✓ Use the singular form of a word, not the plural.
✓ Use numbers instead of words.
✘ Do not use the app or shop name as a keyword; they are added automatically.
✘ Do not use the word "free" – it is also added automatically for Shopgate apps.
✘ Do not use names or brands of existing apps.
✘ Do not use offensive words.
✘ Do not use irrelevant keywords.

Category

Categories are used to match the search terms entered in the app stores and search engines. Choose suitable categories to make your apps easy to find.

✓ Your main category is displayed in the App Store, so make sure you choose the best category as your main category.
✓ Secondary categories are displayed in App Store Connect.

Year + your company

Enter the current year as 4 digits and your shop name or company name. For example:

2015 My Awesome Shop

This information is then displayed at the bottom of your app's detail page as follows:

© 2015 My Awesome Shop

App URL

Copy and enter the URL of your desktop shop. For example:

http://www.myawesomeshop.com

App name

✓ Choose a simple and descriptive name (as close as possible to your shop name). This increases the chance that your app is found quickly and specifically. A maximum of 30 characters is allowed.
✓ Keep in mind that only the first 20 to 25 characters (including spaces) of your app name are displayed in the app stores. This varies depending on the page.

There are 2 options for choosing your app name:

→ If your shop name describes the products you sell, simply use your shop name as the app name.

→ If this is not the case, add 2 to 3 keywords after your shop name using a "-" sign.

Short description

The short description is the first description potential users notice when they see your shop listed in the Google Play Store.

✓ The field is limited to 80 characters.
✓ Tapping the text expands the full description of your app.
✓ Once a customer has installed the app, the short description is replaced by the higher-priority "What's new" section.

Description

✓ Describe the most important information in the first 3 lines. The rest of the text is hidden behind "Read more".
✓ Explain which products you sell and why your customers should buy them from you.
✓ List the features and benefits your app offers.
✓ Include "social proof", such as previous distinctions, reviews, awards, customer recommendations, blog posts and recommendations on social media.

Feature Image

✓ The image must be 1024 x 500 pixels.
✓ Use an image that scales well. It must look good in full-screen size in a web browser and on a mobile device.
✓ Design an appealing graphic. Be bold and creative – this helps promote your brand.
✓ Use colors that stand out against a white or black background.
✘ Do not use text-heavy, ad-like graphics.
✘ Do not overload your graphic with too many details.

Content Rating

Choose a rating for your app from these 3 options:

• Low maturity
• Medium maturity
• High maturity

You can find help on this here. 

Please note that with the "High maturity" option, the Google Play Store may reject your app.