Shopgate supports Google Analytics for Firebase in its mobile apps.
Once Google Analytics for Firebase is configured, Shopgate will also use Firebase Cloud Messaging to send push notifications on Android for your store. This change only affects the infrastructure – nothing changes for you in the Shopgate merchant area.
Step 1: Create a project in the Firebase console
Recommended: Firebase for Mobile Apps is the perfect complement to Google Tag Manager.
1. Log in to your Firebase console: Firebase.
2. Click the Get started with a Firebase project box.
3. Enter a name for your project (1), select both checkboxes (2) and then click Continue (3).
4. The additional Google Analytics setup is preselected. To analyze your mobile app, we recommend setting up Google Analytics for Firebase. You can do this in this step or later.
To set it up later, deactivate the setting (bottom left).
5. Select your Analytics location (where your company is located), select the Google Analytics terms checkbox and then click Create project.
6. Once the project has been created, click Continue.
Once your Firebase project has been set up successfully, you are taken to the home page of your Firebase console. From there, you can invite Shopgate to your project as an Owner.
Step 2: Invite Shopgate
1. You should still be logged in. If not, please log in to your Firebase console again: Firebase.
2. Click the settings icon 
and then select Users and permissions.
3. On the Users and permissions page, click Add member.
4. Add firebase@shopgate.com to the Email address(es) field and select Owner from the Role(s) drop-down list.
Further information:
Firebase for Mobile Apps: Event Reference for Shopgate Apps
FAQ - Frequently Asked Questions
Why don't I see any screen_view events, or only cryptic names for screen_views?
The Shopgate app is a hybrid app. So that you can always publish the latest content quickly and without app store update processes, the presentation layer of your app is controlled via WebViews. Unfortunately, the Firebase SDK does not allow these WebViews to trigger the reserved event "screen_view". You can still easily follow your customers' user journey and build funnels: for this, we provide the custom event sg_view_page.
Which GA4 Consent Mode does Shopgate support?
Shopgate supports Basic Consent Mode, provided that the tracking opt-in is activated for your app.
Updated: 16 October 2025