What is Click & Reserve?
With Click & Reserve, you offer your customers the option to reserve products online and pick them up at the store of their choice – simply via your online shop or in our storefront. Payment is made at the local POS when the order is picked up in the store.
Difference from Click & Collect
The biggest difference from Click & Collect is how the products are paid for. While Click & Collect requires the function to be implemented in the checkout of a shop system, for example, Click & Reserve can easily be implemented directly on the product detail page with Shopgate.
In addition, with Click & Reserve, special attention needs to be paid to measuring success. With our intuitive fulfillment app, we guide your store employees through the entire process, including customer check-in and purchase tracking.
Example process
- Your customer reserves a pair of shoes for a specific store in your online shop
- Your employees in the store receive a push notification on their tablet
- Your employees put the pair of shoes from the order near the checkout
- Your customer automatically receives an SMS with the pickup notification
- Your customer enters the store and wants to pick up the order
- Your employee checks the customer in in the app
- Your customer tries on the shoes, also buys a second pair of laces and then pays in the store
- Your employees record the receipt number and the change to the order in the app
- Based on the receipt number, the upselling can be credited to the order
Benefits for merchants
- Your financial and inventory processes remain unaffected
- Increased upselling and cross-selling potential through trained staff in the store
- Lower return rate and possibly lower shipping costs thanks to trying on
- Lower purchase abandonment rate thanks to additional fulfillment methods
Benefits for customers
- Guaranteed availability of the desired product thanks to live inventory
- Additional expert advice on site
- Pay only when the item fits and is liked
- Fewer bad purchases
Integrating Click & Reserve
In a first step, Click & Reserve can be integrated very simply to deliver immediate results. If you have sufficient inventory in all stores, you do not even need to transfer current inventory. As your employees check and pack the order, an item can still be requested from the central warehouse in this manual step if needed, or an alternative can be offered by contacting the customer.
Inventory can be integrated flexibly per store. For example, you can transfer data live via our API for your own stores and work with daily CSV imports for affiliated retailers. Functions such as safety stock allow very flexible integrations.
For implementation in an existing shop system, you can either use our plugins for Click & Reserve or, if needed, build your own integration with our Storefront JavaScript. You can find more information here.
To synchronize new reservations automatically with your inventory management system, a corresponding integration can be set up via our API. New reservations are then reported to you automatically so that the items can be booked accordingly in your merchandise management system.