This article is only for Magento merchants.
What do your existing customers and potential new customers have in common? They love discounts. App-exclusive coupons are the perfect way to promote your app, drive app downloads and provide incentive to buy your products.
App-exclusive coupons can be created within your Magento dashboard. This allows you to incentivize new customers to download your app by giving them a discount for making their first purchase in your app. Seasonal events like Black Friday or Back to School can be celebrated with app-only coupons.
This article will walk you through the steps for creating exclusive coupons for your mobile customers and provide best practices for successfully utilizing app-only coupons.
Creating app-exclusive coupons in Magento
You can easily set up app-exclusive coupons for your Shopgate app in your Magento Admin Panel.
- Navigate to Promotions → Shopping Cart Price Rules → + Add New Rule.
- Create a new coupon.
- To ensure that the coupon is only valid for your app, go to "Conditions" and select ALL and TRUE as attributes. Then, you only have to define Shopgate Mobile App as your cart type in the "Shopgate Rules". You also have the option of combining several conditions, e.g. an app-only coupon with a minimum order value (more information can be found here).
There are several ways to successfully use app-exclusive coupons. You can combine the Shopgate Rules with cart attributes including but not limited to:
- Total Items Quantity
- Total Weight
- Payment Method
- Shipping Method
- Shipping Postcode
- Shipping Region
- Shipping State/Province
- Shipping Country
Here are some examples of how you can keep your app users engaged:
App-exclusive "free shipping" coupon
Free shipping is a huge incentive for your customers. You can specify that your app users can get free shipping for carts with a minimum value of $50.00. To set this up, create a new coupon. Under "Conditions", select the attributes ALL and TRUE and then add the cart attribute "Subtotal greater than 50" and Shopgate Mobile App as "Cart Type".
Then go to "Actions" and select for the field "Free shipping" the option For shipment with matching items. Since the coupon should be valid for all products, simply leave the filter below empty.
App-exclusive "Valentine's Day Special!" coupon
Do you want to set up a 20% off app-only coupon to celebrate Valentine's Day? Simply create a coupon and select the "Cart Type" Shopgate Mobile App as a "Condition". You can restrict your coupon to one use per user under "Rule Information". Enter 1 in the "Uses per Customer" field, restrict the voucher to February 14th.
App-exclusive coupon for your app launch
Celebrate the launch of your app with your newsletter subscribers and existing customers. Send a newsletter that informs your customers about your new app and includes an app-exclusive $5 off coupon that can be redeemed after downloading the app. To do so, create a coupon, select Shopgate Mobile App as Cart Type in the "Conditions" and limit the redemption to 1 use per customer (as in the previous example). This creates a incentive for your customers to download your app and start shopping immediately.