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Facebook Pixel

Create, measure, and optimize Facebook Ad campaigns on your mobile website simply by using Facebook Pixel. In this article, you will find everything you need to set up Facebook Pixel tracking at Shopgate.

NOTE: You cannot use Facebook Pixel tracking for the Facebook conversion tracking pixel (old). If you're using the Facebook conversion tracking pixel, read this article instead.

Getting started

Facebook Pixel is a piece of JavaScript code embedded in your mobile website.

It can report conversions, build audiences, and provide insights into how people use your entire mobile website.

To set up Facebook Pixel tracking on your mobile website, please collect the following information:

Account Info Description
Pixel ID

Create one by following this guide.

If you use a Facebook conversion tracking pixel, you can transform it into Facebook Pixel by following this guide.

Setting up Facebook Pixel in the Shopgate Admin

To connect Facebook Pixel as a tracking service provider, please complete the following steps:

  1. Log in to your Shopgate Admin page.
  2. Click Settings from the menu bar, then select Tracking Tools.


  3. Locate the Facebook Pixel section, turn it to ON, and enter your Pixel ID. Click Save.

That's it! Facebook Pixel has been set up for your Shopgate mobile website.

Frequently Asked Questions

Can I use Facebook Pixel to track my mobile apps?

No. The Facebook Pixel can only be embedded in a website, not an app. To set up tracking for your mobile apps, use Facebook Analytics for apps

Where can I find my Facebook Pixel ID?

To find the Facebook Pixel ID, go to your Facebook Pixel panel and look on the right-hand side. Your Pixel ID should show up here.


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