AdScanner

AdScanner is an evolutionary marketing tool created exclusively for your Shopgate mobile apps*.

Using AdScanner, your products, sales events and more will only be a scan away from your customer's smartphone.

In this article, you will find everything you need to set up the AdScanner function.

*AdScanner is currently available on iOS devices.

 

Getting started

What is AdScanner?

AdScanner is a powerful feature which transforms your print ads into interactive digital ads in your smartphone apps.

Similar to a QR code scanner, the AdScanner can scan an image and recognize the content in your smartphone apps. Pre-configured markers will then shown on the ad image, linking the customers to the product(s) or more. With a single scan-and-tap, your customers are one huge step closer to purchasing your product! 

Why AdScanner?

The Shopgate AdScanner provides a solid foundation for the perfect marriage of your traditional and mobile marketing. 

If you advertise products in magazines, newspapers, product catalogs, or with flyers, AdScanner is for you! With this brand new way of presenting a product in your customers' hands, your products will have never been so visible and so close to being purchased!

Other benefits include:

Benefit Description
Increase app downloads AdScanner adds great values to your apps. To benefit from the convenience of the AdScanner feature, your customers will be more likely to download your app from the app stores.
Provide communications Great deals are often missed from printed promotional materials. AdScanner allows your customers to access your store quickly and conveniently.
Increase customer loyalty Attractive advertising and relevant information about the products, categories, contact information and appealing deals remind your customers that they will always find the desired product in your store.
Promote sales Is there a sale or a product back in stock? Want to promote a new or trending product? AdScanner doesn't require your customer to remember anything, or spend time and effort searching for your product.
Branding: store, online shop & Mobile Shop When using AdScanner, your store will stand out from the rest by conveniently offering great deals and instantly deliver news to your customers. 

AdScanners focuses primarily on sales within your apps. However, external sites, contact information, store locations, or your social media channels can also be scanned to open. Which app pages can I open from an AdScanner ad?

How do I use the AdScanner?

To use the AdScanner feature, make sure to download the latest version of your Shopgate mobile app on your iOS devices.

  1. Create at least one AdScanner ad to activate the AdScanner in your apps.


  2. Open your app and look for the scanner icon on top of the screen. Tap on it. Allow "Access to camera" if being asked.






  3. Point your smartphone to a printed flyer and tap SCAN at the bottom.



















  4. Voila! The entire ad image will now show with animated marker(s) "dropped" onto your smartphone screen. Tapping on a marker will bring you to (almost) any page in and outside of your app!

If you experience any issue with the AdScanner, refer to our Frequently Asked Questions (FAQ).

 

Creating an AdScanner ad

To create an AdScanner ad, follow the easy steps in this chapter.

Uploading an ad

First of all, upload an ad to your Shopgate Admin. This ad can be a .jpeg or .png file. We recommend using vertical images as AdScanner ads because they look good on a smartphone or tablet.

  1. Click on Marketing from the menu bar, then select AdScanner.
  2. The AdScanner page will open. Click the button "Add new image" to upload an advertisement file in JPEG or PNG format.
  3. Once a file is uploaded, a window similar to this will pop up. Enter a name for the ad. This name will be displayed as the page title in the app. On the right side, you will see 3 steps to configure your ad. These are explained in the next section.

Configuring the ad

Configuring your AdScanner ad is as easy as 1-2-3!

  1. Select a marker from the drop-down "1. Select marker". This marker will be visible to your customers after the ad has been scanned.
  2. Now select an area on the ad to place the marker. Adjust the size of the area until you're happy with it.
     Make sure to select an area big enough for a finger to tap on! Keep in mind that some fingers may be bigger than the others. Leave enough space between 2 selected areas so your customers would not tap on a wrong field too easily!
  3. While the area is active (highlighted in orange color), click on the text field "3. Add a link". This will open a window where you can choose which app pages you want your AdScanner ad to open. Link the ad and click Save.

That's it! You have successfully configured an AdScanner ad, make sure to test it in your app!

 

Frequently Asked Questions

Which app pages can I open from an AdScanner ad?

Below are the app pages and external pages you can open from scanning an AdScanner ad:

Options Link details
Product detail page Link a product to your AdScanner ad by searching for its name or the product number.
Category page Link a category to your AdScanner ad by searching for its name or the category number.
Special pages in your app You can link the following app pages to an AdScanner ad:
  • Homepage
  • Cart
  • Favorite list
  • List of all categories
  • Store locations
  • My account
  • Imprint page
  • Terms page
  • Return policy page
  • Orders page
  • Shipping methods
  • Payment methods
Pages you created via the widget system You can link an AdScanner ad to any page you created via the widget system! Simply select it from the drop-down selection.
Coupon Link a coupon to your AdScanner ad by searching for its name. You can choose whether your customers will be redirected to the product page for which the coupon is valid, or place the coupon in cart.
IMPORTANT: This coupon must be created in the Shopgate Admin.
Search Results Search for a product name, a brand, a property, etc. For example, jeans, Hollister, red). Your customer will see all matches from your search query.
Phone call You can link your customer support phone number (or just any phone number) to your AdScanner ad! Tapping the ad will initiate a call to the number you configured.
E-Mail You can link a pre-configured email to your AdScanner ad. Enter an email address, a subject, and the content here, so your customers won't need to! They can send this email via a single scan and tap!
A use-case: Insert a Thank-you note in a package and ask your customers to scan it. A perfect use-case for an "I have received my order. You rock, Michelle!" email. Ask your customers to include a photo of the product if you'd like!
External Link You can also link external sites to your AdScanner ad.
A use-case: Want to show off an award of your shop or an article on "10 benefits of using XXX (your product name goes here)"? Simply enter the link here!

After you have configured a perfect AdScanner ad, don't forget to test your AdScanner ad!

Why do I see a white screen when I open AdScanner?

The AdScanner function requires camera. If you see a white screen upon opening the AdScanner, please give camera access to your app by going to Settings → Privacy → Camera and enabling your app in the list.

Nothing happens when I tap an ad. What should I do?

If tapping one of your ads does not lead to the correct page, please check whether you have configured it correctly. For products, categories and coupons, check whether they are currently active

Why couldn't I find the AdScanner function in my apps?

You need to create at least one AdScanner ad to see the AdScanner icon in the apps.

Also iOS 7 is required on your iOS devices* to use the AdScanner feature. To see if AdScanner works on your phone, follow the steps here to test your AdScanner ad

*AdScanner is currently available on iOS devices.

 

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