With AdScanner, your products, sales events, and more will only be a scan away from your customer's smartphone.
What is AdScanner?
AdScanner is a powerful feature which transforms your print ads into interactive digital ads in your smartphone apps.
Similar to a QR code scanner, the AdScanner can scan an image and recognize the content in your smartphone apps. Pre-configured markers will then pop up on the ad image, linking the customers to the product(s). With a single scan-and-tap, your customers are one huge step closer to purchasing your product!
Why should I use AdScanner?
The Shopgate AdScanner provides a solid foundation for the perfect marriage of traditional and mobile marketing.
If you advertise products in magazines, newspapers, product catalogs, or with fliers, AdScanner is for you! With this brand new way of presenting a product straight to your customers' hands, your products will be hyper-visible and accessible.
Other benefits include:
|Increased app downloads||AdScanner adds great value to your apps. To benefit from the convenience of the AdScanner feature, your customers will be more likely to download your app.|
|Enhanced accessibility||Great deals are often missed from printed promotional materials. AdScanner allows your customers to access your store quickly and conveniently.|
|Increased customer loyalty||Attractive advertising and relevant information about the products, categories, contact information, and appealing deals remind your customers that they will always find the desired product in your store.|
|Easier promotion||Is there a sale or a product back in stock? Want to promote a new or trending product? AdScanner doesn't require your customer to remember anything, or to spend time and effort searching for your product.|
|Better branding||When using AdScanner, your store will stand out from the rest by conveniently offering great deals and instantly delivering news to your customers.|
AdScanner focuses primarily on sales within your app. However, external sites, contact information, store locations, or your social media channels can also be scanned to open. Which app pages can I open from an AdScanner ad?
How do I use AdScanner?
To use the AdScanner feature, make sure to download the latest version of your Shopgate mobile app on your iOS devices.
If you experience any issue with the AdScanner, refer to our Frequently Asked Questions (FAQ).
How do I upload an AdScanner ad?
First, upload an ad to your Shopgate Admin. This ad can be a .jpeg or .png file. We recommend using vertical images as AdScanner ads because they look better on a smartphone or tablet.
- Click on Marketing from the menu bar, then select AdScanner.
- The AdScanner page will open. Click Add new image to upload an advertisement file in JPEG or PNG format.
- Once a file is uploaded, a window similar to this will pop up. Enter a name for the ad. This name will be displayed as the page title in the app. On the right side, you will see three steps to configure your ad. These are explained in the next section.
Configuring the ad
You have successfully configured an AdScanner ad--make sure to test it in your app!
Frequently Asked Questions
Which app pages can I open from an AdScanner ad?
|Product detail pages||Link a product to your AdScanner ad by searching for its name or product number.|
|Category pages||Link a category to your AdScanner ad by searching for its name or the category number.|
|Special pages in your app||You can link the following app pages to an AdScanner ad:
|Pages you created via the widget system||Simply select it from the drop-down selection.|
|Coupons||Link a coupon you created in the Shopgate Admin to your AdScanner ad by searching for its name. You can choose whether your customers will be redirected to the product page for which the coupon is valid, or place the coupon in cart.|
|Search Results||Search for a product name, brand, property, etc. (For example: jeans, Hollister, red.) Your customer will see all matches from your search query.|
|Phone calls||You can link your customer support phone number (or any phone number) to your AdScanner ad. Tapping the ad will initiate a call to the number you configured.|
|Emails||You can link a pre-configured email to your AdScanner ad. Enter an email address, a subject, and the content here so your customers won't need to. They can send this email via a single scan and tap.|
|External Links||You can link external sites to your AdScanner ad.|
Why do I see a white screen when I open AdScanner?
The AdScanner function requires camera. If you see a white screen upon opening the AdScanner, please give camera access to your app by going to Settings → Privacy → Camera and enabling your app in the list.
Nothing happens when I tap an ad. What should I do?
If tapping one of your ads does not lead to the correct page, please check whether you have configured it correctly. For products, categories, and coupons, check whether they are currently active.
Why couldn't I find the AdScanner function in my apps?
You need to create at least one AdScanner ad to see the AdScanner icon in the apps.
Remember: iOS 7 is required on your devices to use the AdScanner feature. To see if AdScanner works on your phone, follow the steps here to test your AdScanner ad.