Once your apps are live in the app stores, you want to make sure that people can find them. While you can tell friends and customers about it on your website and social networks, how do you make people who don't know your shop to find your apps, download them, and become your customers?
Your magic solution lies in 3 simple words: App Store Optimization. App Store Optimization (ASO) makes your app more visible to an in-store app search, helps them stand out from similar apps, and gives people more reasons to download them.
In this article, you will find ASO tips to get your apps found in the iOS and Android app stores.
To apply these ASO tips to your apps, follow the instructions below:
☞ Updating app name, descriptions, keywords, and more
☞ Configuring logos, app icon, and loading screens (coming soon)
☞ Before your apps go live: Previewing my apps
☞ After your apps are live: Requesting an app update
7 Things you can improve towards a better ASO:
- App icon
- App name
- Keywords & categories
- Feature image
- App description
- App screenshots
- App ratings & reviews
1. Designing a simple app icon
People are unlikely to download an app with a cluttered and confusing icon design. A good app icon, on the other hand, tells the story of your shop and grabs the attention of a potential customer.
To please the eyes of your picky customers, follow these tips:
✓ Use your shop logo.
✓ Keep it simple.
✓ Use graphical elements.
✓ Try colors, if fit.
✓ Pay attention to details.
✓ Use the same icon across platforms.
Try to avoid the following mistakes:
✘ Too much detail in the icon.
✘ Including shop descriptions in the icon.
✘ Too many colors or irrelevant colors.
✘ Icon is too small.
✘ Using different icons for each platform.
2. Adding keywords to your app name
-- According to Forrester
Your app name is the most important factor in search. According to Forrester, your app name is the most important factor in getting your apps discovered.
Feel free to use your shop name as your app name. However, adding a few keywords to your app name could greatly increase your chance of being discovered.
Try these tips when adding keywords to your app name:
✓ Keep it short.
✓ Make it interesting.
✓ Be explicit.
✓ Use URL-safe characters.
Note that a maximum of 30 characters is allowed in an iOS app name and as well 30 characters in an Android app name. For general guidance on app names, read Entering app information for the app stores
3. Researching keywords & categories ( only)
Keywords and categories have huge impact in search. App Store ranks your app in a search according to the keywords and categories you selected. Therefore, selecting competitive and best-fitting keywords and categories are key to get your apps found.
Follow these tips when selecting your keywords:
✓ Use relevant keywords only
✓ Use a thesaurus to help you find alternative words
✓ Research your competitor's keywords
✓ Analyze keywords popularity and difficulty
A few general guidance on keywords:
✓ Separate your keywords with comma only
✓ Use single words instead of phrases
✓ Use the singular form of a word instead of the plural form
✓ Use numbers instead of words
Be aware of these points - some of which may result in a rejection from the app stores:
✘ Don't use names or brands from existing apps or 3rd party compnaies
✘ Don't use offensive words
✘ Don't use irrelevant keywords
✘ Don't use app name or company name as keywords
✘ Don't add the word "free"
4. Creating an eye-catching feature image ( only)
Feature image is a wonderful opportunity to highlight your Android app and promote your brand in a big and visual way.
Follow these tips when creating your feature image:
✓ Image needs to be 1024 x 500 pixels and designed to scale
✓ Create fun and enticing graphic
✓ Use colors that stand out on a black or white background
✘ Don't use a text-heavy advertising-style graphic
✘ Don't overload the graphic with details
5. Writing a smart description
You can describe your shop's products and services in 4000 characters. This description will help customers to understand your business in more details. Be aware, that you need an app update to change the description!
If you're looking for tips to write a good description, read these tips:
✓ Most important info first.
✓ Explain what you sell & why should people buy from you
✓ List features and benefits your app provides
✓ Include social proof
6. Personalizing your screenshots
App screenshots are your best chips to turn potential customers into buyers. If one has come so far to look at your screenshots, you need to be prepared to show them your best work, catch their eyes, and shout out "download me" on top of your lungs.
At Shopgate, we generate 5 screenshots for each device/size (iPhone 6, iPhone 5, iPhone 4s, iPad, and Android smartphones and tablets). However, if you'd like to use personalized screenshots, feel free to upload them in your Shopgate Merchant Admin site at menu point Design > Logos.
If you're making your own personalized screenshots, try out these tips:
✓ Use as many screenshots as possible
✓ Put most relevant screenshots first
✓ Upload a video
✓ Beautify / explain your screenshots
Please note that, Shopgate automatically generates and updates screenshots for all shops when a new app design rolls out. If you noticed that we updated your screenshots, send us an email at firstname.lastname@example.org. We can reverse the update for you.
7. Asking for ratings and reviews
It's no secret that we human beings tend to trust apps (or anything) with good reviews and a fair amount of downloads. Once your app is live, it's in your hands to get a good start!
Try these tips here to get ratings and reviews for your apps:
✓ Advertise your apps to customers
✓ Ask existing customers to review your products & services.
✓ Tell fans and followers
✓ Give a little incentive