Entering app information for the app stores

According to the iOS 11 App Store changes, you can now enter a subtitle and a promotional text for your app and use an app name with 30 characters or under.

In this article, you will find useful tips to help you enter app information to display in the iOS and Android app stores.

For tips to improve your app rankings in the app stores, read App Store Optimization: getting your apps found

 

IMPORTANT: Please read the Google Play Developer Program Policies and the iOS App Store Review Guidelines before uploading your apps. Any violations of the Google Play or App Store policies will result in a rejection of your apps. Apps with explicit or erotic content, icons, titles, or descriptions, or displays of sexual organs or activities will NOT be accepted by Shopgate.

 

Locate the Native Apps page

On the Native Apps page, you will be able to enter names, descriptions, keywords, categories, and shop URL for your apps. To do so, follow the steps here:

  1. Log in to your Shopgate Admin and navigate to Settings → Native Apps.
  2. On the Native Apps page, you can enter information for your iOS and Android apps. Information entered here will be displayed in the iOS App Store and Google Play Store.
    NOTE: Description, Keywords, and Short description are required fields.
ios_app_store_en.png

 

Now continue to the next 2 chapters to find out how to enter good information into your apps.

 

Enter info for iOS app (tips included)

App information on the Native Apps page can be edited by clicking on each field. Content will be saved automatically. Point your mouse to a text field to see where and how the entered info will look like in the app stores.

 

Read the tips below to help you decide what to enter for your iOS app.

App name

Choose a simple and descriptive name to increase the chance of your app getting discovered in the App Store. A maximum of 30 characters is allowed. If you have already entered an app name that is longer than that, the name is truncated.

Keep in mind that, only the first 19 to 30 characters (including spaces) of an app name are displayed in the App Store, depending on the page. Longer names will make your app look unprofessional anyways.

Read our tips here Picking a descriptive app name.

Display name

This name appears under your app icon on the home screen of an iOS device.

A maximum of 13 characters are allowed, and the last 3–5 characters may be clipped on your home screen. To fit the most characters, spell your app name without space.

However, you don’t need to worry about this name for App Store Optimization.

Subtitle

You can add an app subtitle to be shown with the app name. It should briefly summarize your app within a limit of 30 characters. It is shown below the app name on the App Store for customers using iOS 11 or later.

Promotional text

This text, limited to 170 characters, can be used to share information with users, such as notifications about new products, features, and limited-time sales. It is shown above the app description on the App Store for customers using iOS 11 or later. No app update is needed to change this text.

Description

Describe most important info in the first 3 lines. The rest of the texts are hidden under "read more". You only have 4000 characters in the description.
Explain what you sell & why should people buy from you
List features and benefits your app provides
Include social proof. Collect awards, customer testimonials, blog post reviews, recommendations from social networks, etc.

You need an app update to change the description!

Keywords

Keywords are used to match the words searched in the App Store or a search engine. Selecting fitting keywords and categories are key to get your apps found.

Follow these tips to pick your keywords:

There is a 100-character limit.
Separate your keywords with commas; spaces are not necessary.
Use single words instead of phrases
Use the singular form of a word instead of the plural form (e.g. use banana instead of bananas)
Use numbers instead of words
Don't use app name or company name as keywords - they are automatically added
 Don't add the word "free" - this is automatically added for Shopgate mobile apps
 Don't use names or brands from existing apps or 3rd party companies
 Don't use offensive words
 Don't use irrelevant keywords

For App Store Optimization (ASO) tips, read Selecting keywords for iOS

Category

Categories are used to match the words searched in the App Store or a search engine. Selecting fitting keywords and categories are key to get your apps found.

Your main category will be displayed in the App Store - make sure to select the best category as your main category.
Secondary category will be displayed in the iTunesConnect.

Year + your company

Enter the current year in 4 digits, and your shop name or company name. For example, this is what you should enter:

2015 My Awesome Shop

This information is displayed at the bottom of your app detail page. This is what it will look like:

© 2015 My Awesome Shop

App URL

Copy and paste the URL to your desktop website. For example,

http://www.myawesomeshop.com

 

Enter info for Android app (tips included)

App information on the Native Apps page can be edited by clicking on each field. Content will be saved automatically. Point your mouse to a text field to see where and how the entered info will look like in the app stores.

 

Read the tips below to help you decide what to enter for your Android app.

App name

Choose a simple and descriptive name to increase the chance of your app getting discovered. A maximum of 30 characters is allowed.

Keep in mind that, only the first 20 to 25 characters (including spaces) of an app name are displayed in the Play Store. Longer names will make your app look unprofessional.

There are 2 choices when picking your app name:

If your shop name describes what you sell, use your shop name as your app name.
If this is not the case, add 2~3 keywords after your shop name with a "-" sign. Read our tips here Picking a descriptive app name

Short description

The Short Description is the first descriptive text potential users will see when looking at your app’s Store Listing from the Play Store app. This field is limited to 80 characters. Tapping the text will reveal your app’s full description.

Once users install your app, the short description will be replaced with the most relevant "What’s New" text.

Description

Describe most important info in the first 3 lines. The rest of the texts are hidden under "read more".
Explain what you sell & why should people buy from you
List features and benefits your app provides
Include social proof. Collect awards, customer testimonials, blog post reviews, recommendations from social networks, etc.

Feature image

Upload an image of 1024 x 500 pixels.
Image should be designed to scale. It needs to look good both in a full-size web browser and on a handset.
Create fun and enticing graphic. Be bold, creative when promoting your brand.
Use colors that stand out on a black or white background.
Don't use a text-heavy advertising-style graphic
Don't overload the graphic with details

Content rating

Select the app user maturity. Your options are:

  • Low maturity
  • Medium maturity
  • High maturity

If you choose "High maturity", your app may be rejected by the Google Play Store.

For more information, read Content ratings for apps & games

 

That's it! Now you have entered all the information for your iOS and Android apps.

 

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