App Marketing Guide

Drive awareness, downloads, engagement and conversions.

Promoting your apps: organic and paid advertising

When your app is live, you can start converting your sporadic customers into shop regulars simply by using our tips and tricks for successful app promotion. All you need is the right marketing tools that will convince your customers to download your app--and you need to use it over and over.

Why should I promote my app? 

Every customer who downloads your app offers great potential to become a regular. Marketing research shows that retaining regular customers converts more sales in the long run. Obviously, retention should be a great priority!

Of course, promotion comes in the form of advertising. There are two types of advertisements: organic, which does not cost you money, and paid.

Organic advertisement

Tip #1: Define the added value of your app.

Your app gets more attractive for your customers when you explain the added value that an app provides. An especially efficient way of doing this is using special offers and campaigns that are app-exclusive. Features such as Deal of the Day and push notifications help inform your customers about upcoming campaigns. With these tools in your belt, you are increasing the download rate of your app and showing customers why they should repeatedly purchase from your shop.


Tip #2: Promote the app on your website.

Draw the attention of your target group to your app simply by mentioning the app on your website using pop-ups, a landing page, or a feature on your order confirmation page. Add a direct link to the iOS App Store or the Google Play Store. You can use badges for this.

If you want to use a Shopgate mobile banner, we offer an automatic smart banner to download your app:


Shortly describe what your customers can expect from your app and why it is worthwhile to download and use it. Offering a coupon as a welcoming gesture can generate downloads as well.

Tip #3: Use social media channels.

Promote your app on your Facebook page and on other social media channels. When you pin your app to your timeline, your customers take notice.

Tip #4: Promote your app using newsletters.

Mention the app in your newsletter and add a direct link to the App Store and Google Play Store.


Tip #5: Use package garnish and print advertisement with QR codes for app downloads.

Remind your customers of the app using fliers in packages. Encourage them to download an app with a QR code that is linked to a coupon. You can also advertise your QR code in public, such as on public signs that potential customers can easily reach and scan.


Tip #6: Optimize the discoverability of your app in the app stores.

When your app is uploaded to the App Store, you can start making the most of App Store Optimization.

Tip #7: Link your catalogs to your app via Shopgate's Scan & Buy feature.

Scan & Buy allows your customers to take a photo of your catalog page and directly order the products. Using linked catalogs shows your customers that you attempt to offer more convenience and fun while online shopping. 

Tip #8: Update your design from time to time.

Change your app design every now and then to draw the attention of your customers. These design updates are especially worthwhile around the holidays or other special campaigns.

Tip #9: Promote app reviews of your customers.

When your app has a lot of good reviews, this encourages possible customers to download it. Offer a coupon to your purchasing customers in exchange for a post-purchase review.

Paid advertising services

Tip #1: Use Facebook Ads.

Using Facebook Ads, you can draw attention to your app with advertisements on Facebook. Facebook Pixel and Facebook Analytics help you track Facebook customers' behavior so you can address the right target group.


Tip #2: Generate app installations using Google Adwords.

In addition to granting you higher visibility, Google Adwords also allows you to track your mobile shop with Google AdWords.


More information on app promotion

Shopgate offers all of the above features, and more.

Learn more about easy app marketing over at our Marketing Tools page.

Our App Design tutorials also offer valuable information about how to make your app alluring and effortless for your customers, making them want to come back for more.

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