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Promoting your apps

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In this article, you will find out how to promote your apps to get the most out of them!

Topics covered in this article: 

  1. Why should I promote my apps?
  2. How can I promote my apps?

 

 

1. Why should I promote my apps? 

Because having your customers downloading your apps will lead to a long-term increase in sales.

  • More revenue. Customers who have downloaded your apps are more likely to spend money in your shop. If you can increase your app downloads, you're likely to generate more revenue.

  • More loyal customers. Customers who have downloaded your apps are more likely to shop repeatedly. If you can increase your app downloads, you're likely to win more loyal customers.

  • More attention. Customers who have downloaded your apps can get alerts by push messages. Get your customers' attention by sending out special offers, reminders, and information!

  

 

2. How can I promote my apps?

  • On your desktop shop and your mobile website, include a badge for downloading your apps.

  • If you have a Shopgate mobile website, a smart banner (see below) is shown to download your app by default.
    app_smartbanner_website.jpg

  • Create a landing page with a detailed description of your apps.

  • Advertise your apps on all social media channels. 

  • Inform your customers about your apps in the email newsletters. Provide direct links to the App Store or Google Play Store to generate more downloads.

  • Raise awareness of your apps in exhibitions and fairs.

  • Show a QR code for downloading the apps on flyers, packages, and ads.

  • Offer in-app only discounts.

  • Mention your apps on the order confirmation page.

 

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