Google Analytics Universal for Mobile Website

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In this article, you will find out how to set up Google Analytics Universal for your mobile website. 

To set up Google Analytics for your apps, read Google Analytics for Mobile Apps instead.

 

What is Google Analytics Universal?

Google Analytics Universal, also commonly referred to as Universal Analytics, is a tracking tool which allows you to monitor traffic and traffic sources of your shop.

By setting up Google Analytics Universal at Shopgate, you can track customer visits, bounce rates, conversion rates, and more on your mobile website.

According to Google, "Universal Analytics is the new operating standard for Google Analytics." Please visit the Universal Analytics Upgrade Center to upgrade any outdated libraries if necessary.

 

Get started

To get started, please create a property in Google Analytics and link it in your Shopgate Admin.

number_in_circles_1.png Create a property

  1. Log into your Google Analytics account and navigate to Admin.
  2. Select your account. If you don't have one, click the drop-down under ACCOUNT then "Create new account".
  3. Create a property for your mobile website by clicking the drop-down under PROPERTY and "Create new property".

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number_in_circles_2.png Get Tracking ID for this property

In the "New Property" screen,

  • Select Website for this property
  • Provide a Website Name. Use the name of your mobile website.
  • Provide a Website URL. Use your mobile website URL.

When you're done, click Get Tracking ID. The "Tracking ID" for this property will be displayed on the next screen.

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number_in_circles_3.png Enter the Tracking ID at Shopgate

  1. Log into your Shopgate Admin. Click Settings from the menu bar then select Tracking Tools.
  2. Locate Google Analytics Universal and turn it to ON.
  3. A pop-up will open. Select a platform, paste the Google Tracking ID, and select your revenue type. Click Save.

If you use different properties to track smartphone and tablet separately, repeat the steps above until all properties have been added.

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That's it! You have successfully set up Google Analytics for your mobile website.

 

Set up advanced features

Enable eCommerce tracking

eCommerce tracking is vital to most shops. Your customers' shopping and checkout behavior, your products, sales performance and so on can only be tracked when eCommerce is enabled in your Google Analytics.

To do so, follow the steps here:

  1. Navigate to the PROPERTY you want to track
  2. Click "eCommerce Settings" on the column VIEW
  3. Toggle the options to ON on the next page.

For more support, please read Google's help article "Set up eCommerce tracking"

 

Configure a sales conversion funnel

Want to know how many customers actually go through the steps and click the BUY button? Set up a sales funnel and reveal the mystery!

To do so, follow the steps here:

  1. Go to Admin page, select the shop you want to track and click "Goals" at the VIEW section.
  2. Click the button "+ NEW GOAL" to create a goal for your sales funnel. This can be done in 3 easy steps:

① Goal setup

Select a Template and click Continue.

② Goal description

Give your goal a name and select Destination as the type.

③ Goal details

Enter a Destination, turn on Funnel, and enter the steps.

See details in the table below.

Destination Your checkout success / thank you page. Choose "Begins with" and enter /checkout_success
Funnel Turn to ON
recommended steps: 
  Cart /cart*
  Register /register
  Login /login
  Select Shipping /checkout_payment_and_shipping
  Checkout /checkout_success
Required? Leave to NO

That's it! Now you have set up a "sales funnel" in your Google Analytics.

 

Frequently Asked Questions

What is my revenue type?

In your Shopgate Admin, you're able to specify your revenue type as either gross or net.

Gross refers to the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.

Net refers to the transaction value excluding shipping, tax costs, or any other adjustment costs.

 

Can I track my website on smartphone and tablet separately?

Absolutely!

If you need to track more precisely, simply create a property for "smartphone website" and another for "tablet website" in Google Analytics. When you are done, head over to your Shopgate Admin and select the appropriate Platform for each Tracking ID (or "Google Analytics Code" in the screenshot).

tracking_platform_selection.png

To get a better understanding of the Analytics account structure, please read Google's help article "The hierarchy of accounts, users, properties, and views"

 

What are the Screen/Page names for my mobile shop?

Below you will find the Screen/Page names you need for Google Analytics. These are the screen names on your app as well as the page URLs on your mobile website.

Screen / Page Old Name New Name (Starting March 8, 2017)
Favorite List favourite_list

favourite_list

favourite_list_empty

Cart

webapp/cart_show

webapp/cart_show_empty

cart

cart_empty

Index webapp/startmenu index
Category webapp/category category
Product page webapp/product item
Imprint webapp/shop_info page/imprint
Terms & Conditions webapp/shop_terms page/terms
User Change Language webapp/user_language user_change_language
User Forgot Password webapp/lost_password user_lost_password
Login webapp/login login
Register webapp/register register

Connect Register

Provides a form to review user registration data after a Shopgate Connect login attempt.

webapp/connect_register connect_register

External Connect

Connects a user with external service providers.

webapp/external_connect external_connect

External Register

Registers a user that is connected with external login providers.

webapp/external_register external_register

External Merge

Handles the merge of an existing local account with an external or Shopgate account.

webapp/external_merge external_merge
Checkout Success Page webapp/checkout_success checkout_success
Payment Success Page webapp/checkout_success checkout_success
"Item not found" Page webapp/error_item_not_found item_not_found
items webapp/items_list items
User Change Payment Method webapp/select_payment user_change_payment_method
User Change Address webapp/select_address user_change_address
Payment Information Page webapp/payment_info payment_info

 

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