In this article, you will find out how to set up Google Analytics Universal for your mobile website.
What is Google Analytics Universal?
Google Analytics Universal, also commonly referred to as Universal Analytics, is a tracking tool which allows you to monitor traffic and traffic sources of your shop.
By setting up Google Analytics Universal at Shopgate, you can track customer visits, bounce rates, conversion rates, and more on your mobile website.
To get started, please create a property in Google Analytics and link it in your Shopgate Admin.
Create a property
- Log into your Google Analytics account and navigate to Admin.
- Select your account. If you don't have one, click the drop-down under ACCOUNT then "Create new account".
- Create a property for your mobile website by clicking the drop-down under PROPERTY and "Create new property".
Get Tracking ID for this property
In the "New Property" screen,
- Select Website for this property
- Provide a Website Name. Use the name of your mobile website.
- Provide a Website URL. Use your mobile website URL.
When you're done, click Get Tracking ID. The "Tracking ID" for this property will be displayed on the next screen.
Enter the Tracking ID at Shopgate
- Log into your Shopgate Admin. Click Settings from the menu bar then select Tracking Tools.
- Locate Google Analytics Universal and turn it to ON.
- A pop-up will open. Select a platform, paste the Google Tracking ID, and select your revenue type. Click Save.
If you use different properties to track smartphone and tablet separately, repeat the steps above until all properties have been added.
That's it! You have successfully set up Google Analytics for your mobile website.
Set up advanced features
Enable eCommerce tracking
eCommerce tracking is vital to most shops. Your customers' shopping and checkout behavior, your products, sales performance and so on can only be tracked when eCommerce is enabled in your Google Analytics.
To do so, follow the steps here:
For more support, please read Google's help article "Set up eCommerce tracking"
Configure a sales conversion funnel
Want to know how many customers actually go through the steps and click the BUY button? Set up a sales funnel and reveal the mystery!
To do so, follow the steps here:
① Goal setup
Select a Template and click Continue.
② Goal description
Give your goal a name and select Destination as the type.
③ Goal details
Enter a Destination, turn on Funnel, and enter the steps.
See details in the table below.
|Destination||Your checkout success / thank you page. Choose "Begins with" and enter /checkout_success|
|Funnel||Turn to ON|
|Required?||Leave to NO|
That's it! Now you have set up a "sales funnel" in your Google Analytics.
Frequently Asked Questions
What is my revenue type?
In your Shopgate Admin, you're able to specify your revenue type as either gross or net.
Gross refers to the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Net refers to the transaction value excluding shipping, tax costs, or any other adjustment costs.
Can I track my website on smartphone and tablet separately?
If you need to track more precisely, simply create a property for "smartphone website" and another for "tablet website" in Google Analytics. When you are done, head over to your Shopgate Admin and select the appropriate Platform for each Tracking ID (or "Google Analytics Code" in the screenshot).
To get a better understanding of the Analytics account structure, please read Google's help article "The hierarchy of accounts, users, properties, and views"
What are the Screen/Page names for my mobile shop?
Below you will find the Screen/Page names you need for Google Analytics. These are the screen names on your app as well as the page URLs on your mobile website.
|Screen / Page||Old Name||New Name (Starting March 8, 2017)|
|Terms & Conditions||webapp/shop_terms||page/terms|
|User Change Language||webapp/user_language||user_change_language|
|User Forgot Password||webapp/lost_password||user_lost_password|
Provides a form to review user registration data after a Shopgate Connect login attempt.
Connects a user with external service providers.
Registers a user that is connected with external login providers.
Handles the merge of an existing local account with an external or Shopgate account.
|Checkout Success Page||webapp/checkout_success||checkout_success|
|Payment Success Page||webapp/checkout_success||checkout_success|
|"Item not found" Page||webapp/error_item_not_found||item_not_found|
|User Change Payment Method||webapp/select_payment||user_change_payment_method|
|User Change Address||webapp/select_address||user_change_address|
|Payment Information Page||webapp/payment_info||payment_info|