Coupon is a fantastic marketing tool to generate sales on your app and mobile website.
In this article, you will find out everything you need to set up coupons, or vouchers, in your mobile shop.
Topics covered in this article:
- Getting started
- Creating a mobile coupon
- Understanding the coupon configurations
- Frequently Asked Questions (FAQ)
1. Getting started
Offering coupons to new or existing customers persuade them to make a purchase with less hesitation. Big seasonal promotions like semi-annual sales or Black Friday sales are often paired with coupons.
But be creative! Use coupons to surprise your loyal customers for their birthdays or when they have returned for the 10th time!
2. Creating a mobile coupon
Check Your Shopping Cart System
If your shopping cart system is listed below, you do NOT need to create mobile coupons - coupons created in your shopping cart system will automatically work in your app and mobile website. You can now skip this article.
|Shopping Cart Systems that Auto-validate Coupons in Mobile Shop|
|OXID||xt:Commerce 4 (VEYTON)||osCommerce||JTL Software||OpenCart|
Create a Coupon at Shopgate
If your shop is not listed above, create a mobile coupon by following the steps below. You can also import new or existing coupons via a CSV file.
- Log into your Shopgate Admin, and navigate to Marketing → Coupons.
- On the Coupons page, click + Create new button to create a new coupon.
- A lightbox opens - configure your coupon here by following the configuration guide. Click Save.
If "Restrict to products and/or category" option is enabled in the configuration, you will be able to link a specific product or category to this coupon at the bottom of the next page (Coupon Details page).
- The Coupon Details page opens - you can review the details here. Edit the coupon by clicking the Edit button if necessary.
Now your coupon has been successfully set up. Advertise your coupon code in your newsletter, social media or anywhere you want!
3. Understanding the coupon configurations
To learn more about what each option means, refer to the explanations below.
|Code||Enter a coupon code here using only capital letters (no accents), numbers and hyphens.|
|Item number||Enter a name or number to identify your coupon.|
|Name||Enter a coupon name to display in cart and checkout.|
|Note||Internal note for you and your staff.|
|Value of coupon||Enter a number here to deduct a set amount (in your shop's currency) when this coupon is used. Enter 0 to only use a percentage discount.|
|Discount percentage||Enter a number between 0 and 100 to deduct a set percentage discount when this coupon is used. Enter 0 to only use a set amount discount.|
|Free shipping||When enabled, free shipping will be applied to the entire order.|
|Device Type||Choose where you want your customers to use this coupon.|
|Restrict to products and/or category||Check this box to tie this coupon only to selected products and/or categories.|
|Valid only in certain countries||Set Yes to apply coupon only to specific countries.|
|Valid for the following countries||Select countries this coupon is valid for.|
|Show on public lists||Not in use anymore.|
Select Once to allow only one usage of this coupon (Good for doorbuster prizes or testing purposes). Select Once per customer to allow only one usage per customer account. Select Unlimited to allow the customers to use this coupon more than once.
|Minimum order value||When a number is entered here, a coupon can only be used when the order amount before applying the coupon reaches this number. Note that, this value is the sum of ALL products in the cart, even if "Not valid for discounted items" is enabled for this coupon.|
|Valid from||Enter a start date of the coupon.|
|Valid until||Enter an end date of the coupon.|
|Not valid for discounted items||Select Yes to apply coupon only to regular-priced items.|
|Not valid for discounted items (msrp)||Select Yes to apply coupon only to items with a normal msrp price.|
|Coupon is active||Select the checkbox to activate the coupon.|
4. Frequently Asked Questions (FAQ)
4.1 How to set up product-specific coupons?
If "Restrict to products and/or category" is enabled for a coupon, you will see options in the lower half of the coupon details page to connect coupon to product(s) or categories.
- Enter a product number or select a category in the "Valid products or valid category" table to apply the coupon.
- Enter a product number or select a category in the "Invalid products or invalid category" table to exclude the use of the coupon.
- Use both tables to apply complex rules to your coupon.
4.2 Do I need to select countries for the coupon?
If the option "Valid only in certain countries" is set to OFF, you do NOT need to select a country in the list. Our system will use your delivery countries as the valid countries to use this coupon.
If this option is set to ON, you will need to select the countries you wish to activate this coupon in.
4.3 What are the rules to set a discount in both value and percentage?
If you set a coupon to use both "value discount" and "percentage discount" at the same time, the rule to calculate this discount is "First percentage, then value". This means we will take off the discount in percentage first, then subtract the discount in value.
See the mathematical formula here:
For example, a coupon has been set to have a $5 discount in value and 25% off discount. Assume a customer has ordered $100 worth of items.
4.4 Can I allow multiple coupons to be used at the same time?
If your shopping cart system is listed in Chapter 1, you can allow your customers to use up to 2 coupons at a time.
To do so, log into your Shopgate Admin, navigate to Marketing > Coupons, and turn the option Allow multiple coupons* to ON.
|When this option is ON|
Your customers will be able to use up to 2 coupons per cart - one mobile coupon (created at the Shopgate Admin), and one desktop coupon (created in your shopping cart system).
The discount will be the combined value and/or percentage of the coupons.
2 mobile coupons or 2 desktop coupons cannot be redeemed in the same cart.
|When this option is OFF|
Your customers can only use one coupon per cart.
If more than one coupon have been added to the cart, only the mobile coupon will be accepted.
* This option is turned off by default.