Support Center

Sending push messages




Sending push messages is fast and easy on your Shopgate apps!

  1. Getting started
  2. Creating a push message
  3. Testing your push message
  4. Frequently Asked Questions (FAQ)


In this article, you will find out how to create and send a push message to your mobile customers.



1. Getting started

1.1 What is a push message?

A push message is a form of notification generated by a mobile app, while the app is not actively in use. Push messages commonly appear as pop-up dialogs, banners or small badges on the app icon, according to the user's settings.

On the Shopgate app for iOS and Android devices, push messages are used for marketing and communication purposes. When correctly set up, your customers will get timely information on special offers, discounts, new products, and much more.


1.2 Which page can a push message open?

At the moment, a push message can open 5 different kinds of pages:

Page Description
Product The push message will open the details page for the product you selected.
Category The push message will open the category page you selected.
Page The push message will open the app page you selected. This can be the homepage, cart page, or any page you created.

The push message will open the cart. A coupon code you selected will be added to the cart.

Search Query The push message will open the page where the pre-defined search results are displayed. 



2. Creating a push message

2.1 Sending/Scheduling a message

Simply follow the steps below to find the push message function at Shopgate.

  1. Log in to your Shopgate Admin and navigate to  Marketing then  Push Messages.
  2. Here you will see a list of your push messages. Click on + Create new to create a new push message, or click on Action > Edit to the right of an existing push message to make changes.push_messages_overview.png
  3. A pop-up window will open. Configure your push messages here.new_push_message_en.png

That's it! Now you have successfully created a push message.


2.2 Configuring the message

In this table, we will explain the options for your push message.


Enter the content of your push message here. Limited to 140 characters per message. Can I use emojis in my push message?


Specify which action should the push message take when opened by a user. The following actions are available:

Audience You can specify who will receive this push message.
  All users When used, this push message will be sent to everybody who has installed this app and allowed the app to receive push messages.
  Specific users

When used, this push message will be sent to the app users that have logged in with the emails entered. This message will be sent immediately.

This is a good way to only send a message to a selected group of app users, or for testing purposes.

Please enter only one email per line.


Send a push message to a segment of users only. Learn how to create a user segment here.


Schedule a specific time to send the push message. This function is not available for sending to test users.



3. Testing your push message

In many cases, it is necessary to test your push messages before they are sent out to the customers. Anyone with a valid customer account can be a test user. To make things easier for you, we also allow multiple users to help to test your push messages.

However, there are a few things you need to keep in mind when testing a push message:

  • Test email addresses need to be associated with a registered customer account of your mobile apps.
  • Test users need to have your mobile app installed on their smartphone or tablet.
  • Test users must log in to the app to receive push messages.
  • Test users must agree to receive push messages from your app.
  • Scheduling does not work - test messages will be sent immediately.
  • When testing on an iOS device, your app must be approved and live in the iOS app store.

To test a push message, follow the steps below:


  1. Ask your test user to install your live app or preview app onto a smartphone or tablet.
  2. Ask your test user to log in or register for an account in your app.
  3. Follow Chapter 2 to find the option Audience, and select Specific users. Enter the email address of your test user (one email per line) in the text field below.
  4. Click Save to complete the process and return to the push messages list.

This completes a test message.



4. Frequently Asked Questions (FAQ)

4.1 Can I use emojis in my push message?

Yes! At the moment, you can use as many 3-byte emojis (listed below) as you want in your push messages.

Simply copy an emoji from this table and paste it into your message body! It's that easy!

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Depending on the device, the emojis might look different than shown above. Test your push message to make sure the emojis show up as you want them to be.


4.2 Why is the open rate of my push messages lower on the iOS devices?

Because of the different usability of push notifications, studies have shown that on average the open rate on Android is 3x higher than that on iOS. Read this article for more information.