Notifications generated by a mobile app while the app is not actively in use are called push notifications*. Push notifications commonly appear as pop-up dialogs, banners, or small badges on the app icon, according to the user's settings.
On Shopgate apps, push notifications are used for marketing and communication purposes. When correctly set up, your customers can get timely information on special offers, discounts, new products, and much more.
At the moment, a push notification can open 5 different kinds of pages:
|Product||The details page of the product you selected.|
|Category||The category page you selected.|
|Page||The app page you selected. This can be the homepage, cart page, or any page you created.|
|Coupon||The cart opens, with a coupon code you selected added to the cart.|
|Search Query||The search page with the pre-defined results.|
* Your customers can only receive push notifications if the app is not actively being used in the foreground.
Send/Schedule a push notification
Step #1: Create a new notification.
To find the push notification page at Shopgate, follow these steps:
- Log into your Shopgate Admin.
- Navigate to Marketing → Push Messages. Here you will see a list of your push notifications.
- Click Create new to create a new push notification If you already have a push notification created, click Action → Edit to make changes.
- A pop-up window will open. Configure your push notifications here. For ideas, tips, and tricks, read Best practices for push notifications.
Step #2: Configure the notification using the options provided to you by Shopgate.
|Audience||Specify who will receive this push notification.|
|All users||Use this option to send push notifications to everyone who has installed your app and allowed the app to receive push notifications.|
|Specific users||Use this option to send a notification to specific users or to test your push notification.|
|Segments||Send a push notification to a segment of users. For more information on this, read our page on User segments.|
Set a time to send the push notification. This function is not available for sending to "specific users."
Specify what the push notification should do when opened by a user. These options are listed in the table above.
Enter the content of your push notification here. Limited to 155 characters per notification. Learn how to insert emojis in your push notifications.
Test your push notification
Testing your push notifications before sending them out to the customers is always a good idea.
Anyone with a valid customer account can be a test user. You can send your test push notifications to multiple users at a time.
Here are a few things to keep in mind when testing a push notification:
- Test users must first install your mobile app on their smartphone or tablet.
- Test users must log into the app to receive push notifications.
- Test users must select Agree in the app when asked to receive push notifications.
- The test email address must be registered in your mobile app as a customer account.
- Notifications will be sent immediately - you can't schedule a test notification.
To test a push notification, follow the steps below:
- Ask your test user to install your live app onto a smartphone or tablet.
- Ask your test user to log in or register an account with your app.
- In your Shopgate Admin, create a new push notification (Marketing → Push Messages → +Create new). Select Specific users. Enter the email address of your test user's app account email (one email per line) in the text field below.
- Click Save to complete the process and return to the push notifications list.
Frequently Asked Questions
How do I use emojis in a push notification?
To insert an emoji in a push notification, follow these steps:
- Go to Marketing → Push Messages → +Create new in your Shopgate Admin.
- Visit an emoji website such as https://emojikeyboard.org/ or http://emojipedia.org/ and copy the emoji you want to use.
- Paste it in the "Message" field.
The emojis might look different on different devices. Some of the news emojis may not be supported on the older devices. Test your push notification to make sure the emojis show up as you want them to be.
Why do I see more opens of a push notification on Android?
Due to the different usability of push notifications, studies have shown that on average, the open rate on Android is three times higher than that on iOS. Read this article for more information.
Why are my customers not receiving push notifications?
When the app is actively running in the foreground, customers will NOT receive any push notifications. Push notifications are only received if the app is closed or running in the background.
Best practices for push notifications
The best push notifications are those that are short and actionable. In general, iOS users see around 120 characters, while Android devices only show about 40 characters without the notification being expanded. Because of this, your users may only see the first half of a sentence when your push notification pops up.
To make the most of this, use these tips:
- Try to place the most important keywords at the beginning.
- Shorten the notification to one line, if possible.
- Use emojis instead of words to save the precious screen real estate and attract attention at the same time!
Another good practice is to give users incentives to tap or slide on your push notifications. Only send a push notification when there is something your users can act upon, such as:
- A coupon
- A sales event
- An abandoned cart that needs to be completed